AI undressing is a new form of gender-based violence, but with a much larger scale and possibilities for any person. There are too many such services, they allow either undressing for pennies, or doing it completely for free in less than a minute. At the same time there are zero services that would protect photos from such intrusion. Not one.
96% of deepfakes are created without consent, 99% of sexual deepfakes use women.
Legal protection does not work preventively. Laws like the TAKE IT DOWN Act require content to be removed within 48 hours, but the undressed photo has already leaked, everyone has picked up copies, especially if this is a public figure of any scale. Complaining to platforms is long, complicated and pointless when there are already more than 90 undressing services in just one lawsuit. And complaining about individuals is even harder. At the same time there are confirmed psychological consequences for victims and they are real and severe: loss of control over one's own body and image, reputational damage, fear. Some such cases ended in suicide.
We will do everything to create such a service. We want Noisify to become preventive technical protection: a person protects themselves before something has happened, not after. While the offensive capabilities of AI are growing faster than defensive ones, such tools are necessary. We are building the defensive side.