European AI Safety TikTok Video Network

Raising $42,000active

A faceless TikTok channel network, producing short-form content about AI Safety across Germany, France, Italy and Spain, reaching 25M impressions over 3 months.

Project Details

We plan to hire 6 video producers (2 per country), who will operate a total of 18 TikTok channels, posting 2 videos per weekday per channel. We will post 36 videos per day, and a total of around 2300 videos during the 3 months-long period. They will create organic, non-paid content, reaching people through TikTok’s content type-based algorithm. We have experience with similar projects in all the mentioned countries.

Project managers and content reviewers from the agency’s side will make sure the videos are on-message and performing well. We will use our own internal dashboard and evaluation processes to constantly monitor content performance and give quick feedback.

The goal is to reach 20 million views during this period (of 163 million adults in these 3 countries). All content will showing the dangers of AI in simple, short-form format, as well as some CTA about the importance of the EU as an actor in this debate (e.g. the EU should advocate for the nationalization of data centers worldwide due to the risks posed by AI.)

Theory of Impact

We want to use this campaign to expand the Overton-window around the topic of AI safety in mainstream public discourse. We want to normalize AI safety arguments (that are coded as ‘doomer’ now), and just simply convince TikTok users about the importance of the issue. As the anti-AI sentiment is growing, this is the best time to support that with a campaign that focuses not only job loss and environmental damage, but more serious risks.

People

Gergo Papp

Team Member

Grants Received– no grants recorded

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Funding Asks

grantmaking.ai Launch Round

Applied

Minimum

$42,000

Ideal

$200,000

What this ask is

With Amplify:Good (amplifygood.eu), we ant to create a large-scale, faceless, three-month-long TikTok video production project in three important EU countries (Germany, France, Spain) to present AI safety arguments, possible solutions, thus influencing the discourse about the issue.

We plan to hire 6 video producers (2 per country), who will operate a total of 18 TikTok channels, posting 2 videos per weekday per channel. We will post 36 videos per day, and a total of around 2300 videos during the 3 months-long period. They will create organic, non-paid content, reaching people through TikTok’s content type-based algorithm. We have experience with similar projects in all the mentioned countries.

How the money will be spent

Producer fee for 6 producers for 3 months (partly salary, partly performance-based bonus) = $33,500
Program coordination, producer management = $4,000
Dashboard and analytics for reporting = $2000
Content review and quality assurance = $2500

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