AI will affect everyone’s future yet only a small group of people are calling the shots right now. Meanwhile, AI development continues rapidly, leaving most of the world in the dark about a technology which could harm, or even end humanity. We view this as a huge injustice.
The most successful social change initiatives in history have been achieved through movement-building and mass mobilisation. Most AI safety organisations are looking at technical or policy solutions. We believe the best shot we have of reducing the existential risks posed by AI is broad social awareness of AI risk, equipping people with the education and understanding to make their own choices about the future of AI.
When people understand the stakes of AI, they are more likely to support responsible development, demand stronger oversight, and choose pathways that align with long-term human flourishing.